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Primula auricula   

True yellow, alpine auricula flowers, on 12” stems, April-May. Thick, large blue-gray leaves. 

    Common Name:Alpine Primrose
    Hardiness Zones:4-8
    Deer Resistant:Yes
Growing Tips: Plant in moist, well drained, lime-enriched (alkaline) soil that is high in organic matter.

About Primula: The brightly colored flowers of the primrose plant bloom early in spring. Native to bogs, moist meadows and woodlands, they are perfect for damp or poorly drained soil. Try under a rain downspout, next to your water feature, pond or stream. With adequate moisture, it also performs well in a border (or rock garden for the more dwarf varieties). A great choice for all gardeners.